eat my schwartz

*If you like this post — Reblog and be entered to win a Roku Box on March 1st — Shipping Included*

“As Facebook crosses 500 million users (it took just five years) and the micro-blogging site Twitter, with it’s 140 character limit becomes a fixture in our communication landscape,…

Awesome post

Tumblr vs. Twitter: Which should you focus on?

Sun, 20 Feb 2011 16:10:02 -0500

Many sophisticated Twitter users (which in no way do I claim to be) are realizing the diminishing value that Twitter holds. People have realized that the more users you follow, the less value you get out of Twitter. Repeated posts, retweets, impersonal interactions and worse, ads, are filling your personal Twitter feeds, leaving value of each Twitter post inversely proportional to the number of followers you have. To be blunt, Twitter is becoming a constant spam feed outside of you, your friends, and a few “influential” users who post original and engaging content. The fact of the matter is that Twitter is most definitely going to find and end, where there is just too many people and not enough content to be circulated. Now, enter Tumblr.

As per the description on Tumblr’s homepage, TumbleLogs are:

“…the easiest way to express yourself. Tumblr makes it effortless to share text, photos, quotes, links, music, and videos, from your browser, phone, desktop, email, or wherever you happen to be. Customize everything. Tweak everything from colors to your theme’s HTML markup. Even use your own domain name.”

The reality of it is that Tumblr is far more engaging and exciting that Twitter ever is - allowing users to generate and share content of any kind (even embedding videos and audio). It allows users to create posts of text, video, audio, photos, share links, and even post transcribed chats or dialogue. In short, Tumblr is an inherently valuable, branded, content creation platform.

It features a lot of similar mechanics as Twitter, such as reblogs (the same as a retweet), followers, a home stream, and replies and “Likes”. Furthermore, you can customize the appearance and feel of your TumbleLog, offering a wide variety of user-created Themes (some free, others not). It gives content creators an opportunity to develop a unique experience for their readers.

Twitter is a conversation tool. Tumblr allows you to contextualize this conversation. If Twitter is your annoying friend at the bar drunkenly telling you his idea, Tumblr is the morning after where you can read his idea in full, with proper context and feedback to follow.

The Bottom Line:

Quite simply, as an entrepreneur or small business, you should be spending just as much time developing content on Tumblr as you do sharing it on Twitter. Sure, Twitter is a great tool for broadcasting content, sharing expertise, and joining conversation, but you should really focus on creating compelling content and reacting to feedback. You TumbleLog should be more than just your Twitter stream (although you can do this, Tumblr is a separate vertical and should be treated as such).

Video

Sun, 20 Feb 2011 14:31:35 -0500

Photo

Sun, 20 Feb 2011 14:26:53 -0500

Right. Except a stegasaurus. They suck

Thu, 17 Feb 2011 18:35:52 -0500

Right. Except a stegasaurus. They suck

What Is the Startup America Initiative?

Thu, 17 Feb 2011 17:42:31 -0500

theopportunityengine:

Job creation seems to be foremost on America’s mind this year and in his recent State of the Union address, President Obama looked to small business to help create those jobs. Therefore, to help small business help the nation, the White House announced a new initiative called Startup America.

Read The Full Article Here

The Years Gone By - Sever the Ties

Sun, 09 Jan 2011 22:43:48 -0500

The Years Gone By - Sever the Ties

pleatedjeans: the top 10 most common resolutions as illustrated...

Tue, 04 Jan 2011 13:47:15 -0500

pleatedjeans:

the top 10 most common resolutions as illustrated by Pokemon

Why Optimization for Mobile is Essential

Tue, 04 Jan 2011 12:56:48 -0500

Its no news that smartphones have become the fastest selling products in the world. iPhones, Blackberries, and Android phones have become a portal of information for more and more people, and accordingly, the demand for mobile-optimized content is increasing at an unbelievable rate (or actually, very believable).

Fittingly enough, it becomes essential for companies to offer a mobile version of their site. Whether it be a mobile website, or a mobile app (yes, there is a difference), by ignoring this demand you risk potential clients. Everyone is continuously on the go, and constantly use their phones not only to communicate with others, but to search, discover, and learn. Plainly, not having a mobile website is becoming like not having a regular website was 8 years ago: detrimental to business.

Creating a mobile website is fairly simple now, since many web hosts offer the ability to do so (such as GoDaddy.com, 1and1, and Bluehost). Further, those hosting sites that do not offer this ability are missing out on clients as well, but I’m not yelling at them (at least for now). There are even specialized web hosts specifically for creating mobile versions of your website, such as wirenode.com. The cost of hosting a mobile website varies, depending on how complex they are. The design process is the same as regular websites, just that they are designed to be viewed on a smaller screen.

The domain name specifically allocated for mobile websites, .mobi, indicates to people that when they visit yoursite.mobi, they are visiting a version of the site that must be designed for mobile devices. More often than not, this is preferred over sub-domains, like m.yoursite.com or yoursite.com/mobile.

No matter how you choose to create one, it is important that you have a mobile version of your site that allows clients to easily access the most important parts of your website. Many people will find that if they have to navigate a regular website on their mobile phone, they will not be likely to return. I can’t tell you how many times I have tried to read about something on my phone and simply close it out because it isn’t easily navigable on my phone. Designing a mobile website opens up an entire new avenue for potential clients to view your site, and can provide a good user experience.

For more information on how to create a mobile website, I would recommend consulting the Mashable Article.

Book number two of winter break @ Mike's House

Mon, 03 Jan 2011 22:27:04 -0500

See the full shot here: http://pegshot.com/p/af8r3cf06/

Essential indie train station shot

Sun, 26 Dec 2010 17:32:08 -0500

See the full shot here: http://pegshot.com/p/e53q3cfse/

Engage - Brian Solis

Sat, 25 Dec 2010 16:14:32 -0500

See the full shot here: http://pegshot.com/p/e4fq3cfr3/

My sister is awesome. Rudolph cookies!

Sat, 25 Dec 2010 15:12:32 -0500

My sister is awesome. Rudolph cookies!

Merry Christmas! @ Mike's House

Sat, 25 Dec 2010 13:14:30 -0500

See the full shot here: http://pegshot.com/p/fa8q3cfqs/